Introduction and Methodology

You could ask us why we arbitrary consider Harrods as a bit old-fashion and non edgy...

But a simple google search is an effective way to confirm that Harrods is not the most trendy department store today.

• If we google: "Best shop london"

The first result is the Time-Out annual award.

http://www.timeout.com/london/feature/482/londons-50-best-shops-50-41

Liberty : Winner - 1st

Selfridges : 2nd

Harrods : .... Even not listed on a 50 stores list

• If we google: "Best department store"

The first result is

http://www.selfridges.com/

As it has been voted "best department store in the world"

Harrods was even not in the finalists.

"The award, conferred at the Global Department Store Summit in New York, was determined by executives and industry experts from a field that included the world's biggest department stores.
Criteria by which the competitors were judged included the strength of their brand, innovation, in-store experience, customer service and financial results."

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7825262/Selfridges-named-worlds-best-department-store.html

• If we google : "department store"

Selfridges : 1#

Harrods : 2#

Macy's : 3#

Printemps : 4#

Galleries Lafayette : 5#

As a result we can conclude that Harrods is still very famous, but might lack in innovation.

The company seems to rest on its laurels, happy enough with their iconic status.