As part of the module "Managing Luxury Brands", this bog will explore paths to create a new Brand Extension for the department store Harrods. You will discover the evolution of our reflexion throughout the blog.
In the beginning we considered Harrods image a bit stuck in the past and non edgy. This is why we wanted to do a brand renewal at first and called the blog "Harrods in Progress".
But after some researches and discoveries we rather decided to create a brand extension in the end.
This blog will be a continuous diary of our researches. Including pictures, articles and comments.
Our conclusions will only be reported in the essay. This blog is rather the skeleton of our research process.
More Soon
Charles Grison
More Soon
Charles Grison
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