External factors of success

Secondly external factors :

• Steady growth of the hospitality industry in London is planned.

London hotel occupancies rate have been creeping up since early 2000, reaching 82% in 2010. We can imagine that this trend will remain steady with the Olympics coming for example. http://www.instituteofhospitality.org/news/april_issue/uk_hotels_forecast Growth of the luxury industry

Luxury is stable in the old continents, but emerging markets are boosting results. 5 to 6 percent annual growth is planned through 2014 (BAIN) in the luxury industry ! http://www.bain.com/about/press/press-releases/bain-predicts-eight-percent-growth-in-global-luxury-goods-sales-in-2011.aspx