We have seen that a Harrods Hotel would apparently be a good brand extension.
The last & main question remianing is :
HOW TO DO IT ?
In our opinion 2 elements are essential.
- Firstly, as seen previously, the hotel must reflects harrods identity
They should create a very cosy atmosphere. Use the talent of an interior designer as Jacques Garcia who did the Hotel Costes in Paris.
(Hotel Costes - Paris)
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COMFY |
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ELEGANT |
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Antique inspiration / Gold / A bit kitsh |
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COMFY |
- Secondly, they should make it small in order to decrease the risks and keep it exclusive.
"To fit the firm's luxurious image, Bulgari says that its hotels must be as upmarket as it is possible to be. Because small is considered more exclusive, Armani and Bulgari plan to launch mostly smallish five-star hotels." (2004)
Moreover, by keeping it small, it would limit the financial risks and it would facilitate exceptional service quality.
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