SERVICE IS KEY!

During the managing course we focused a lot on the IMPORTANCE of service.

We saw it in the theory but the speeches of two successful entrepreneurs in the luxury food industry illustrated it in real.

Jennifer from the Pure Package

And Kate from Rare

insisted on the two main elements of their success.

Firstly, the quality of their product.
And secondly, the quality of their service.

The product is of course indispensable but not sufficient today.
It is the service that makes the difference.

Clients of the pure package could probably found good quality food in an organic store, they could also find as tasty food in a restaurant.
It is by its service (personalized meal and home deliveries) that the Pure Package differentiated themselves and conquered a new market.

Kate from Rare explained that every actors of the company need to understand the importance of Service. Obviously waiters for example must be impeccable. But Kate herself is there to answer the request of Rare clients. As a result, clients where delighted and where thanking her in person.

Here are a few quotes to remember :

"Be everywhere, do everything, and never fail to astonish the customer."
Macy's Motto 

"Here is a simple but powerful rule: always give people more than what they expect to get." 

Nelson Boswell 

"Care more than others think wise. Risk more than others think safe. Dream more than others think practical. Expect more than others think possible."
Howard Schultz, CEO Starbucks Coffee